Devise marketing
and data strategies

Our operational scope

Devise your CRM roadmap.

What our clients ask us

Which project launches should I prioritise to ensure an omnichannel experience to my customers?

How should I upgrade my CRM to get a 360° view of my customers?

What roadmap should I adopt with regard to my CRM and digital ambitions?

Define customer segmentation.

What our clients ask us

Which type of customer segmentation should I implement?

How do I combine predictive segmentation with my customer’s product preferences?

How can I integrate browsing data into my customer segmentation?

How do I segment my website visitors?

Map relationships and design Customer Journeys.

What our clients ask us

How do I integrate digital media channel into my customer and prospect relationship plan?

Which personas are most representative of my customers?

What are the major customer and prospect journeys of my brand, across all physical and digital channels?

What are my customer touchpoints and how do I leverage them best?

Structure a loyalty program and create a unique & distinguishing experience.

What our clients ask us

Will a loyalty program solve my retention issues?

Which experience will increase customer satisfaction and improve brand loyalty?

Structure an omnichannel innovation strategy.

What our clients ask us

How can new technologies improve customer experience?

How do I drive retail performance by leveraging digital?

Structure a strategy around your marketing mix.

What our clients ask us

How do I optimise my offering’s pricing?

Which promotional strategy will rebalance my margin?

Which channels play the largest role in marketing performance?

How do I assess the impact of ROPO and showrooming within my brand?

Case Studies


Extensive CRM diagnosis
and roadmap design

For a major watchmaking brand