ClaraVista, creating a data-driven edge
for your brand

At the heart of our beliefs, stands one firm conviction: it’s when different views meet that you gain a competitive advantage. We refer to this as the edge effect.

The edge effect is a concept derived from environmental science: it’s where two ecosystems intersect that biodiversity is at its highest, with plant and animal species developing and thriving.

At the edge of the forest, species find advantages of both woodland and grassland : sunlight, moisture, shade. This richness of elements allows them to live in harmony and grow.

We nourish this by blending data expertise, tech proficiency, and marketing to give our clients an edge on the competition. It is at the frontier of these skills that our expertise and creativity are born.

The edge effect is our active ingredient, where our key differentiator lies, that which allows us to create a competitive advantage for the brands that put their trust in us

Data isn’t a hype keyword or some vague promise with ClaraVista. It’s the groundwork to achieving your marketing goals, and because data can’t express itself, we combine it with human intelligence.


ClaraVista forged these beliefs through tailor-made solution design for brands that trusted us then, and still do to this day.

Since its creation in 2001, the firm has grown through the great data revolutions.
These experiences have honed our instincts, and these make a difference when we’re looking at data.

We can no longer think of marketing without data, and because any data-driven approach requires quality upstream solution design, ClaraVista has been uniting these two for over 15 years.


Creation of ClaraVista by Edouard Fonkenell and another partner from McKinsey

Launch of the Datascience team with Jacky Cuogo's arrival as Partner

Support of Canal + in the repositioning and optimization of its client & prospect management strategy

Marionnaud's CRM reshaping following the acquisition by AS Watson

Development of new, more impactful segmentation approaches. Implementation and management of ClaraVista’s first CRM datamarts

Arketis becomes ClaraVista

Strong R&D investment into innovative approaches for customer preference modelling and 1 to 1 product recommendation engines

First experiences on 1 to 1 product recommendation models in the Luxury industry

With the arrival of Sr. Partner Jean-Christophe Israel, the Customer Experience department conceives and implements its first “dynamic sequences of contacts”

ClaraVista works with Sephora to develop and roll out an iPod CRM application. This tool, supporting Sales Associates in improving the Sephora customer experience, is a European first

A Big Data architecture is implemented. This is followed by projects to accompany various clients in the understanding of their online customer / prospect behaviors and related action plans

Creation and implementation of an innovative and powerful customer qualification system for Bouygues Telecom

ClaraVista moves to 19-21 rue Poissonnière in the 2nd arrondissement of Paris to pursue its growth and welcome new talents

ClaraVista enriches its Big Data technologies with the integration of online behavior in its predictive algorithms

Redefining of the multichannel relational strategy of one of the biggest jewelers of the world

After a few months of incubation within ClaraVista, the startup Lineberty is created to revolutionize queuing. Lineberty is 'The app that queues up for you'

ClaraVista accompanies L’Occitane on the hyper-personalisation of its marketing actions

Creation of an algorithm to improve targeted advertizing for a major digital media group

ClaraVista accompanies a world leader in the luxury industry in its data strategy and in the digitalization of its boutiques

Opening of the New York office

Development of a in-house clienteling tool

Opening of the Singapore office, led by Antoine Jouanjean

Reinforcement of the expertise on chatbot technology

Creation by ClaraVista of Moonfish, a subsidiary company dedicated to Machine Learning and AI

Boosting the recruitment with Welcome to the Jungle

Supporting a major banking actor on artificial intelligence topics by creating product recommendation algorithms