Challenge
1 —
Luxury cosmetics brand with low share of captured sales data (D2C share)
2 —
Launch of a new omnichannel loyalty program
3 —
Need to encourage customers to report their purchases from retail networks
The Key Questions
1 —
What is the impact of loyalty programs on D2C behavior?
2 —
What is the purchasing behavior of retailer customers?
3 —
What proportion of customers also buy D2C?
Approach
1 —
Interviews with the business to list the key KPIs to be monitored
2 —
Mock up design
3 —
Dashboard production
4 —
Functional testing and fine-tuning
5 —
Automate updates
Results
1 —
Better knowledge of non D2C business
2 —
Omnichannel sales increase
At the heart of the subject
A BI dashboard must be designed and understandable by all future users: each business unit has a different data understanding and need to monitor various KPIs. This tool should be accessible, automated, and bring a common vision of data to all users.
