Examples of projects and services provided by ClaraVista
- Development of a new range of life insurance products
- Integration of 2 competing ranges of products and brands in the context of a merger
- Repositioning of an existing leading service line in the B2B services sector
- Assortment optimisation for a generalist retailer on the basis of customer insights gained from datamining on the loyalty program database
Product offering strategy
- Identify the optimal positioning for your new products, with an in-depth understanding of your customers' needs, attitudes and behaviours (qualitative market research, quantitative market research : U&A, conjoint analysis, concepts tests)
- Implement your product positioning through all your marketing mix (detailed functionalities, pricing, promotional plan, communication plan, organisational implications)
- Optimize your assortment and its merchandising to improve your share of wallet on your different customer segments
- Segment your network of stores in order to differentiate your product offering, pricing and promotions by store segment