Examples of projects and services provided by ClaraVista
- Repositioning of a leading brand in the wine and spirit sector
- Choice of brands to « keep or kill » in the context of a merger between 2 B2B producers and wholesalers
- Brand in-depth image review for a long-established perfume brand
Brand strategy
- Establish an in-depth brand perception review (qualitative or quantitative market research)
- Compare your brand equity with that of your competitors and identify specific attributes to strengthen and invest in (quantitative market research)
- Redefine your brand promise and values
- Choose the brand or brands to retain in a merger between 2 companies