Examples of projects and services provided by ClaraVista
- Identification and qualification of « growth pockets » for a major retailer, through advanced datamining of the customer database
- Design and launch of a new loyalty program for « gold clients » in selective retailing
- ROI evaluation for a loyalty program in the mass retailing sector
Client strategy
- Identify your priority customer segments (dataming on your customer datase and/ or quantitative market research) and define quantified objectives by segment
- Elaborate a strategy by customer segment, meeting specific objectives for each segment (recruitement, cross- selling, up-selling, churn reduction,...)
- Build, evaluate or improve your loyalty program to have a real impact on customers' behaviour
- Establish a diagnosis of your organisation and identify your key challenges to become a « customer centric » organisation