Several founding principles are our key day-to-day guidelines :

• Customer knowledge never replaces marketing problem solving and creativity ; but without it, sound thinking about a brand and its products is very difficult
• Understanding customers « on average » is not enough ; it would be the equivalent of offering lukewarm water to a population in which half like hot water and half like cold water : no one would be happy !
• Internal databases can generally tell what customers do, but not why they do it ! This is why market research approach (qualitative and quantitative) should often be used to complement datamining
• Systematically taking into account strategic, operationnal and organisational dimensions is key to solving marketing and CRM issues in the right way
• IT tools and systems are often necessary, but their design and implementation must reflect marketing strategy and not the opposite !

Marketing and sales decisions are often taken on the basis of historical company practices or controversial internal beliefs, rather than real fact-based customer understanding.

Since 2002, ClaraVista's mission is to help leading companies to improve their performance through better customer intelligence.

ClaraVista offers 4 types of combined services :

• One-shot consulting projects
• Continuous business and analytical support
• Datamining
• Quantitative and qualitative market research (U&A studies, pre-tests, post-tests, conjoint analysis, trackings,...)