Examples of projects and services provided by ClaraVista
- Optimal price level decision for pay-TV packages on the basis of an in-depth understanding of the demand elasticity to price changes
- Sales-at-risk evaluation before a global price increase in the B2B distribution
- Evaluation of customer sensitivity to different types of fees in the banking and insurance sector, leading to a pricing strategy optimisation
- Design an implementation of a price discrimination strategy through service packages
- Design and implementation of a price increase strategy in the B2B distribution sector, with differentiated price evolutions for each customer and for each product
Pricing
- Understand price sensitivity of your clients (brand price trade off, conjoint analysis, Price Sensitivity Measurement, datamining on the basis of historical purchasing behaviours in the customer database)
- Elaborate pricing strategies enabling to better capture customers' « willingness to pay » (price discrimination, bundling, quantity discounts, multi-tiered pricing, yield management,...)