Examples of projects and services provided by ClaraVista
- Optimisation of marketing spending for a major spirit brand
- ROI evaluation and optimisation of promotions for a B2B retailer
- 360° evaluation (ROI, clients' perception, specific purchasing behaviours stimulated, organisational processes) and optimisation of the loyalty program for a mass retailer
- Identification of short-term « growth pockets » for a specialist retailer and conception of a promotional and direct marketing plan specifically targeted at them
- Design and implementation of differenciated internet newsletters for different customer/ prospect segments, leading opening, click and transformation rates drastic increases
Marketing and CRM plans
- Optimize marketing and CRM spending allocation (between advertising, promotions, direct marketing, etc...) to maximise impact and consistency with the overall strategy (marketing mix modelling)
- Quantify and improve the real ROI of your marketing and CRM actions
- Stimulate your clients with targeted strategies (maintaining « gold » clients, stimulating cross-selling, reducing churn,...)
- Improve the efficiency of your website and e-newsletters (Boost the opening rates, click rates, transformation rates)