Examples of projects and services provided by ClaraVista
- Overall management of the customer datamart for a specialist retailer (customer segmentations, dashboards, targeting models, ad hoc marketing/ CRM analysis, ...)
- Customers attitudinal segmentation in the media sector, in order to reposition a leading TV brand
- Churn predictive scoring in the banking sector
- Assortment and pricing optimisation for a retailer, on the basis of customer insights gained from datamining on the loyalty program database
- Design and implementation of a « customer data sharing policy » between a specialist retailer and its suppliers
Business intelligence
- Improve customer understanding :
- Segment them according to their purchasing behaviour, their needs, their attitudes, etc... and gain an in- depth understanding of each segment
- Predict specific behaviours (churn, cross-selling, etc...) to prevent or stimulate them
- Uncover how your customers' loyalty progressively rises, step by step
- Measure customers' price sensitivity
- Improve your « customer performance » management :
- Track the evolution of purchasing behaviour for each segment (customer KPIs and dashboards) and test « corrective actions »
- Measure and manage the evolution of the value of your customer portfolio (Life time value vs Customer Acquisition Cost)
- Leverage your customer data to continuously improve the fundamentals of your customer value proposition (products / assortments, price, promotions, etc...)
- Refine the qualification of your customer database with really relevant customer information
- Generate revenue from customer data collected from loyalty programs in a win-win relationship between a retailer and its supplier brands
